Denim Day is an international campaign held on the last Wednesday of April to raise awareness about sexual violence, challenge harmful myths, and support those impacted. It began in response to a 1998 Italian Supreme Court ruling that overturned a rape conviction, citing that the victim’s tight jeans implied consent. In protest, women in the Italian Parliament wore denim, sparking a global movement that continues today.

For Waypoints, Denim Day aligns with the work of our Sexual Trauma Support Services (STSS) by reinforcing the message that individuals affected by sexual violence are never to blame. Through our Sexual Trauma Support Services, we provide counselling, advocacy, and education to support individuals impacted by sexual violence.

Denim Day is an opportunity to stand in solidarity with survivors, challenge misconceptions, and continue conversations about consent, support, and prevention in our community. For more information about International Denim Day, please visit DenimDay.Org.